Many years ago, when the search function on the reputation of the brand was really coming into its own, PR and SEO were becoming unlikely partners as a way to position the positive messages about brands and individuals in results search. Combining Search and PR was actually the genesis of TopRank Marketing.
As Google became an engine powerful reputation, the need for people and brands to monitor and manage your online reputation also increased.
Today, with billions of users enabled for posting content anytime, anywhere, articles and presentations that we originally published in Online Reputation Management (ORM) are even more important today. And yet there are thousands of brands and even more people who are oblivious and in dire need of ORM.
The good news is an excellent resource on the subject ORM just published by my lifelong friend, author and owner of Trackur, Andy Beal. It's called, repped - 30 days to a better online reputation. Here is a review of this very useful guide that will serve their reputation both online and offline marketing needs.
Andy Beal The premise is quite simple: If you are a brand, an individual or a "brandividual" reputation online is an increasingly influential contributor to its success. O failure.
What is proposed for Andy repped, to provide a 30-day plan to help any person or company to create, manage, monitor and protect your online reputation.
For business people, think about how often you "Google" someone you just met at a conference, the vendors you are considering, or a candidate who is about to interview. Have you ever found something that made you reject a meeting or feel differently (in a bad way) about that person? Do you think they were aware there was information More importantly, they were doing nothing about monitoring and managing it?
What is in the search and the social web becomes a very important first or second printing.
As a professional company responsible for being in the public eye or commercial management and marketing communications, you can evaluate and affect how people see you online should be a priority.
The good news is that it provides a useful repped for taking control of how you and your brand online is known framework.
Two great things about this book:
1. It is designed to be used, get dog-eared, post it noted and returned to action. In 176 pages, repped is (thankfully) not war and peace, so that you can read above. But it is also structured as Day one, day two, etc. so you can keep going and get their advice up with specific things to do with "Today's exercise" at the end of each chapter.
Some key questions answered in repped include:
- What is ORM (reputation management online)?
- How is social media monitoring configured?
- How to find influencers?
- What kind of content should you create?
- How social networking and community building?
- How to audit your brand or personal reputation online?
- What if someone is talking trash your brand?
- How to clean negative search results about your brand?
Two. What works for online reputation works for online marketing. The core of brand marketing is understanding how you want to be known. What you should be the "best answer" for? Following the advice given in repped Andy will help you take control of your online reputation. At the same time, many of the tips and tactics that are offered in the book are just good marketing in this era of brandividuals, influential author and authority.
Everything from monitoring social media for content planning social media and community building are covered repped. Not deep immersion, however, it is a primer. It's a clever introduction to the 30 days of things you could be doing to optimize the way that your target audience, peers, and industry see you and your brand.
If you want a good guide to the kinds of things that your business needs to do to take control of executive and brand reputation online, this book is it.
You can get repped on Amazon and here is the site if Andy wants to know more about him and his company Trackur social media monitoring. If you wish to receive person, be sure to attend the conference ClickZ Live in New York 1-2 April.
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