With more than700 million members and even a popular movie based on its source, Facebook is one of the most popular websites on the planet. If you are a business, that's a lot of potential customers. How to tap into this market? And how you can focus your marketing campaign to particular segments of that market? We will explain what the business Facebook page is fashionable, how to start and how to get the most out of your time.
That brings us to a fundamental question. If you are a company or organization, why do you want a business page on Facebook? Is not this just to tell people how it happened the weekend? It is true that there is a lot of wasted time spent on site, but your schedule does not have to suffer the same fate. Played right, you can use the site to access a larger than you have ever seen market. In addition, you will build and expand your network visibility targeting specific demographics.
Before we get into how to do it, we should explain what a Facebook business page is actually. At the most basic level, is a profile of your company or product. In that sense it is very similar to a personal profile. Only instead of being a person, which is referred to as a page as they interact with the Facebook site. Do not expect to casually explore individual profiles so you can, as a person.
You are a business, and while you want to build individual relationships, Facebook permissions only allow companies to see the big picture, and people see and interact with the business on their terms.
Getting started is easy, and you have some options. If you already have a personal account, you can create a business page for that account. This is ideal for small businesses and sole proprietors. The downside of this for larger organizations comes when the person managing the page quits his job. His presence on Facebook suddenly adrift. It is better to create a personal profile based on a position in the organization instead of a name, and build a business page out of place. Thus, access to the page is not controlled by a single individual.
If you are ready to create your page, do not. Yet. First, let's take a look at who will be responsible for it. So you've decided that you want a Facebook business page. No problem, it's easy and you do not even need any documentation to do so. But that's just the beginning. A Facebook business page is not something you can just turn on and walk away from - not if you want any positive results.
You need someone to manage your Facebook page on a daily basis. Make sure each time, depending on how much traffic you are getting. Think your business page like a garden that needs constant tending. You want to grow a following, so keep watering it. Let's talk about what care to give later, but for now keep in mind that will need attention.
If more attention than a person can handle is needed, you can easily add additional administrators by clicking on the "edit page", then "manage the managers." They will have to "like" the page first. Each administrator must ensure that they are configured to publish, either as an administrator or with its own identity (your choice).
If you have a talent and like JavaScript programming, you can do a lot with the application programming interface of Facebook (API). It's taking the place of Facebook Markup Language (FBML), who was the favorite before improving your page method. This also highlights one of the many reasons you need to stay on top of things. Facebook is a moving target, as its users, and if you think it's worth starting a business page, then it is also worth spending time to continue with it. Otherwise, it is better not to start at all.
If you're thinking this is a bit much, and "How can I do this?" you are not alone. That's why you can find many others who are willing to sell tools and services to manage its. For a basic business page with posts and connections, there is no reason for any non-programmer can not do it themselves. The fancier you get, the more likely you will need some help. Given that their customers probably like interactivity over a static page, you must consider getting outside help.
That brings us to a fundamental question. If you are a company or organization, why do you want a business page on Facebook? Is not this just to tell people how it happened the weekend? It is true that there is a lot of wasted time spent on site, but your schedule does not have to suffer the same fate. Played right, you can use the site to access a larger than you have ever seen market. In addition, you will build and expand your network visibility targeting specific demographics.
Before we get into how to do it, we should explain what a Facebook business page is actually. At the most basic level, is a profile of your company or product. In that sense it is very similar to a personal profile. Only instead of being a person, which is referred to as a page as they interact with the Facebook site. Do not expect to casually explore individual profiles so you can, as a person.
You are a business, and while you want to build individual relationships, Facebook permissions only allow companies to see the big picture, and people see and interact with the business on their terms.
Getting started is easy, and you have some options. If you already have a personal account, you can create a business page for that account. This is ideal for small businesses and sole proprietors. The downside of this for larger organizations comes when the person managing the page quits his job. His presence on Facebook suddenly adrift. It is better to create a personal profile based on a position in the organization instead of a name, and build a business page out of place. Thus, access to the page is not controlled by a single individual.
If you are ready to create your page, do not. Yet. First, let's take a look at who will be responsible for it. So you've decided that you want a Facebook business page. No problem, it's easy and you do not even need any documentation to do so. But that's just the beginning. A Facebook business page is not something you can just turn on and walk away from - not if you want any positive results.
You need someone to manage your Facebook page on a daily basis. Make sure each time, depending on how much traffic you are getting. Think your business page like a garden that needs constant tending. You want to grow a following, so keep watering it. Let's talk about what care to give later, but for now keep in mind that will need attention.
If more attention than a person can handle is needed, you can easily add additional administrators by clicking on the "edit page", then "manage the managers." They will have to "like" the page first. Each administrator must ensure that they are configured to publish, either as an administrator or with its own identity (your choice).
If you have a talent and like JavaScript programming, you can do a lot with the application programming interface of Facebook (API). It's taking the place of Facebook Markup Language (FBML), who was the favorite before improving your page method. This also highlights one of the many reasons you need to stay on top of things. Facebook is a moving target, as its users, and if you think it's worth starting a business page, then it is also worth spending time to continue with it. Otherwise, it is better not to start at all.
If you're thinking this is a bit much, and "How can I do this?" you are not alone. That's why you can find many others who are willing to sell tools and services to manage its. For a basic business page with posts and connections, there is no reason for any non-programmer can not do it themselves. The fancier you get, the more likely you will need some help. Given that their customers probably like interactivity over a static page, you must consider getting outside help.
0 comments:
Post a Comment